Adam Vaughan is Head of New Product Development and Innovation at Live Better With. Adam’s background is human-centred design and innovation strategy, which he draws on to continuously improve the effectiveness, appeal and value for money of products for people living with or caring for someone with dementia. Adam is also responsible for bringing innovative new products to the market including music players and clocks, designed in partnership with the community.

His role involves connecting with those with dementia and their caregivers to understand their day-to-day challenges. These insights are then fed into the product design process and translated into clear product specification and features, utilising the latest technology where appropriate.

Adam has an MBA from Cranfield University School of Management as well as a BA in Product Design. Prior to his role at Live Better With, Adam worked as a senior designer at The LEGO Group.

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