James Ashwell cared for his mother for 5 years after she was diagnosed with early-onset frontotemporal dementia. He found that he was learning at the point of crisis” and that the support information available to family cares, although plentiful, was difficult and time-consuming to absorb, and that suitable products were hard to find.

From his personal experiences, James founded Unforgettable to provide access to information, advice, community and products for dementia carers. Unforgettable subsequently joined the Live Better with family and Live Better With dementia was launched.

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