Welcome to my blog! This week I’m talking about the importance of innovation and team work.


Started the week with a meeting at Carers UK which is such an inspiring charity. The team’s professionalism, efficiency and total commitment to their beneficiaries makes them a pleasure to work with. I’m pleased to say that we’ve now agreed a number of ways in which we can work together over the next six months. I’m particularly keen to introduce our customers and visitors to Caring magazine – I really wish I’d read it when caring for Mum because it’s so informative. To sign up for regular copies go here.

Later on, I had a meeting with a leading app company. We’ve now agreed a formal partnership which will help us reach an even wider audience.


Today I was invited to speak at a Big Society Capital annual dinner, where several hundred City professionals will be attending so I’m feeling rather honoured. I also had a very interesting meeting with Roudie Shafie, a former adviser to the Mayor of London, to explore how Unforgettable can work with local government and to explain more about MedCity – a really interesting innovation which has the potential to make real change in the life science and medical sector.

Two members of the Unforgettable team also celebrated their birthdays today, and gave us a great excuse to eat lots of chocolate cake. Thank you Katie and Paul!


I was really pleased to meet Age UK East London. Lucy Bracken and Jane Caldwell are amazing individuals who do so much in the three boroughs they look after, including offering handymen and gardening services and an advice shop. They’re also planning to send out a ‘benefits bus’ in the summer to advise people about changes to benefits. I really hope we can work together.


A very exciting day meeting with a product design agency to discuss making our own range of products to help people with dementia. We’re constantly being contacted by customers looking for products which simply don’t exist – yet – or who are experiencing challenges which haven’t been addressed – yet. So it’s become increasing obvious to us that someone needs to create them. One of the key reasons I set up Unforgettable was to stimulate innovation in dementia product design. We want to lead the world in this field and define future design standards. Today’s meeting was the start of this process. Watch this space for the dementia product of the future.

Later, I went to the Department of Health to meet Tabitha Brufal who works on health and social care policy and is currently looking at ways in which technology and products can help carers. It was fascinating to meet her, I was struck by her personal interest in what we’re doing and very grateful for her guidance.

And finally

I’m fully aware that the only way Unforgettable can really succeed is by working with others. I’ve been pleasantly surprised by the number of people and organisations who go out of their way to help us – from charities, to Government bodies and private companies – there seems to be a genuine desire for us to succeed, and this gives me a real belief that we will achieve our goal of improving the lives of everyone affected by dementia.

On a personal note, I have to admit I am really loving my work at the moment, especially the idea that we could soon be producing our range of products. I’m nervous of course because our first branded product will have to be very special and very affordable if it’s to really make a difference. But if we can pull it off – and I think we can – it has to be worth the stress!

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