We’re building the

future of care at home.

We’re award winning

When I was 24, my mum was diagnosed with dementia. I struggled to find and keep up to date with great care for her. I knew something had to change.

Now we are a team of almost 100 people working together to revolutionise care for everyone.

Rachael, Lifted CEO and Co-founder

Our Focus


Our pioneering app involves families in the care, and we’ve also offered the world’s first free Introduction to Care guide!


We understand the need for 24/7 support and a platform to remain in contact and informed about the care


We proudly work with the top percentile of carers and consistently encourage and respond to feedback.

The Leadership Team

Rachael Crook

CEO & Co-founder

A former Senior Advisor in Prime Minister’s Implementation Unit and consultant for McKinsey & Company, Rachael is responsible for leading our team and setting Lifted’s strategy.

Sam Cohen

COO & Co-founder

Through a combination of his professional experience in operations for Yopa, and personal experience of arranging care for his grandmother, Sam oversees the day to day running of the business.

Client & Carer Success

Lillie van den Berg

Customer Success Lead

Evelina Bautronyte

Field Care Supervisor

Divya Uppal

Field Care Supervisor

Product & Engineering

Patrick Mooney

Senior Software Engineer

Christy O’Connor

Product Designer


Nick O’Leary

Customer Operations Lead

Recruitment & Compliance

Priya Patel

Recruitment Lead

Naaz Ghassemi

Compliance & QA Officer

Bariah Anjum

Trainer & Carer Champion


Harriet Zulman

Community Manager