We’re building the

future of care at home.

Join us

We’re award winning

Our Story

When I was 24, my mum was diagnosed with dementia. I struggled to find and keep up to date with great care for her. I knew something had to change.

Now we are a team of almost 100 people working together to revolutionise care for everyone.

Rachael, Lifted CEO and Co-founder

Our Focus


Our pioneering app involves families in the care, and we’ve also offered the world’s first free Introduction to Care guide!


We understand the need for 24/7 support and a platform to remain in contact and informed about the care


We proudly work with the top percentile of carers and consistently encourage and respond to feedback.

The Leadership Team

Rachael Crook

CEO & Co-founder

A former Senior Advisor in Prime Minister’s Implementation Unit and consultant for McKinsey & Company, Rachael is responsible for leading our team and setting Lifted’s strategy.

Sam Cohen

COO & Co-founder

Through a combination of his professional experience in operations for Yopa, and personal experience of arranging care for his grandmother, Sam oversees the day to day running of the business.

Duncan Hall


With over 15 years experience building products and teams within startups, governments and multi-nationals, Duncan oversees the design and development of the Lifted Platform.

Haezell South

Head of Care Quality

With over a decade in the industry, Haezell is both registered manager and Head of Care Quality. Her genuine passion for care is clear and spills over to all of our carers.

Client & Carer Success

Lillie van den Berg

Customer Success Lead

Evelina Bautronyte

Field Care Supervisor

Divya Uppal

Field Care Supervisor

Product & Engineering

Yulia Lamonova

Product Owner

Akin Sowemimo

Senior Software Engineer

Patrick Mooney

Senior Software Engineer

Christy O’Connor

Product Designer


Nick O’Leary

Customer Operations Lead

Adam Hoar

Field Operations Manager

Sara Nuradin

Field Operations Analyst

Recruitment & Compliance

Priya Patel

Recruitment Lead

Naaz Ghassemi

Compliance & QA Officer

Millie Goodwin

Recruitment & Compliance Analyst

Bariah Anjum

Trainer & Carer Champion


Ash Ledran

Digital Marketing Manager

Harriet Zulman

Community Manager

Ben Joyce

Business Development