The Rosebud Reminder Clock has been developed in partnership with Alzheimer’s Society to help prompt people living with memory loss to do daily tasks, aimed at relieving stress and anxiety that can build up when unknown events occur and encourage good daily routine including hydration, nutrition and medication management. The clock can be set to automatically update for UK daylight saving. This feature can be turned off for those wanting to use the product overseas. You can set your own reminders via a USB stick (not included) just create a file then drop in either image and sound or a video of your choice. You can create as many as your USB stick will hold. The USB stick must remain in the clock for custom reminders.